Why Clare Werbeloff is a genius.
Posted on 24. May, 2009 by Cameron in Australian media, technology, Web 2.0
Buy your commemorative t-shirts here!
Clare Werbeloff has punk’d the news. Brilliant. For years the news media have been punking us. It took Clare Werbeloff to turn the tables. She punk’d them. She made up the entire “chk chk boom” story on the spur of the moment. What talent! What creativity! What balls!
Years from now, when studying how the media died, I’m sure journalism professors will point to Clare as one of the defining moments. She perfected the media punk model.
1. Be in the right place at the right time.
2. Find a news crew.
3. Make sure you’re looking hawt – the news doesn’t talk to fuglies.
4. Create a somewhat believable story.
5. Here’s the most important part – Come up with an instant catch phrase that works as a 10 second sound bite!
Together we can speed up the end of the old media by punking them over and over, day and night. They won’t know who to believe. And let’s face it – they won’t care. It’s not like they have cared much about what’s true for the last 20 years anyway. What they care about are the three S’s: sensationalism, scandal, and selling advertising. So this is just taking their model to its natural conclusion.
PUNK THE NEWS!
Windows Live SkyDrive Becomes Useful
Posted on 22. Feb, 2008 by Cameron Reilly in Web 2.0
A week ago I was asking around on Twitter for recommended “storage in the cloud” services and nobody was able to offer a service by a company who didn’t look like they were about to go out of business. Nobody even *mentioned* Microsoft’s SkyDrive, probably because it was limited to 1Gb and to people in the US and UK.
No more!
Today they’ve announced they have increased the (free) storage to 5Gb, it’s available in 35 countries AND… you can access is from a Mac. Nice one MSFT!
This is the first online service of Microsoft’s that I’ll have used since I dumped Hotmail in 2004. Of course, if Google had a similar service I’d probably use that, because everything else I do is with Google. And if they come out with something (which is bound to happen) then I’ll probably move over. Nice, though, to see Microsoft do something early and right in the online services space.
A new 2Web Crew podcast
Posted on 23. Jan, 2008 by Cameron Reilly in 2Web Crew, Web 2.0
Join Techcrunch’s Duncan Riley, Norg Media’s Bronwen Clune, World Communities’ Laurel Papworth, Tangler’s Mick Liubinskas and The Podcast Network’s Cameron Reilly for a chat about
- Heath Ledger’s death
- what we like and don’t like about Facebook
- the questions around Nik Cubrilovic’s Omnidrive
- the recent launch of Tinfinger
- the challenges of online identity
- … and other nerdy issues.
This show was recorded with a live audience via Ustream and with live audience participation via Tangler.
Read the live shownotes from the Tangler forum.
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Vote for your favourite OzWebCeleb
Posted on 03. Jan, 2008 by Cameron Reilly in Web 2.0
I just heard about this poll today via @bronwen. I’m not going to tell you how to vote or anything cheesy like that. I want to comment on the list itself. I don’t think any of the people on the list, except maybe Marty Wells from Tangler and Duncan Riley, who was probably running the Blog Herald back then, would have had any kind of public profile 5 years ago. Who were the OzWebCelebs five years ago and where are they now? Frank Arrigo should have garnered more votes and I’m sure if he’d blogged about it he would have. I just think it’s cool that there are a whole bunch of new people on the scene in Australia, most of whom I consider mates. I know most of the people on that list and I consider them a terrific bunch of people. They are people I love to talk to and hang out with. They inspire me, challenge me, and keep me on my toes. Most importantly, they are people who have chosen to make a difference. They are stepping up, putting their ideas and energy on the line, trying to create something, build something. I respect each and every one of them.