Oh by the way Stan… thanks for demonstrating my point about 2Clix perfectly. If this is your real name, your googlerank just took a serious blow. Try googling yourself.

Mate, you do not seem to deal with criticism well. I wont be back, so to save your ego, perhaps you could delete these comments.

oh, and don’t double park if you cant deal with the consequences.

And one more thing, those glasses make you look like a bigger try-hard wanker than you sound. (sorry, I couldn’t resist)

I just wanted to point out that you are posting blog entries with absolutely no experience in this area at all.

I have to lol and your response to my post, as I obviously hit a sore point.

I feel no need to point out anything else to you; You can work that out.. Maybe actually do some research before posting such nonsense.

I love those commenter’s who tell you what you have done wrong, yet fail to offer anything useful to the conversation.

I, too, would love to hear what those other options are, “Stan”.

Your blog entry could not have been more ill-informed and basic even if you tried.

Your self importance makes me smile..

Yawn..

I think what they have done is very logical though, if you know nothing about SEO you wouldn’t know it was possible to get rid of it.

But you miss one crucial fact.

Before they decided to sue, the thread was already in the top 3 of the google results.

So yeah, you’re absolutely right. They are shot. But they were shot before they decided to sue.

Funny how that makes so much more sense doesn’t it?

In any case, suing someone who runs one of the most popular IT forums in Australia is probably the worst thing that 2Clix could have ever done in their life. Well, apart from releasing what appears to be a fairly crappy piece of software in the first place….

Whirlpool might have appeared to have been defenceless prior to the action being filed, but they have sure come out and showed that they have big teeth and they are willing and able to use those teeth if the sutiation warrants. Look out the next company who is stupid enough to try the same tactic when a number of customers come out to advise that their product is not as good as advertised.

The whole thing reminded me of the old school yard “I’m going to tell my mum on you” attitude. Sometimes you needed your mum, the other times it would make you look like a wimpy spoilt brat loser.

Had a discussion with a guy at work and he argues that they are right to sue as to who to say that person making intial bad “review” isn’t a rival trying to harm the company. Almost valid but I don’t buy it.

Also how many people had heard of the before this lawsuit? People remember first impressions and they are gonna be in big trouble. Cam said earlier on Twitter that this is 10th rank find in Google atm for 2Clix. That can’t be a good thing.

Apple and Microsoft have had plenty of bad comments made about them over the years, I am sure they haven’t sued everyone hwho made such comments. An opinion is only 1 persons voice. You sue someone who runs one of the biggest forums in the country then your gonna be in trouble as your gonna get thousands of people against you.

Quit while your behind.

Rather than interacting with their customers and building relationships they go for the old sledgehammer approach.

And you know what: I’ve never even heard of 2Clix before this. And sometimes first impressions count.

See PR Squared for how to deal with the blogosphere )an environment where every word you say is archived and searchable forever.

The number 2 result in a search for @Clix on Google is the Whirlpool forum, which should tell you something if you know anything about the internet.

NOTE: Anyone reading this, see the way 2Clix speak to their customers in a public forum, and don’t EVER speak to your customers like that. That’s a really good way to reduce your market share.

IMO; Shut your doors now 2clix, save yourself loosing more money.

It’d be funnier now if they also sued you for talking about how they were being sued by 2clix.. G’day world could then be the next in the law suite chain-suite thingy..

It could then cascade forward, each law suite getting smaller and smaller until someone swaps your the suite for a paperclip?