G’DAY WORLD #241 – Second Life Cable Network
Posted on 30. May, 2007 by Cameron Reilly in Podcast
My guest today (from Café Panetta in South Melbourne – try the Three Crows merlot, truly wonderful) on show n-1 (the last show before I have Vint Cerf on) is Gary aka “Wiz Nordberg” Wisniewski, Founder/CEO of SLCN, the Second Life Cable Network, “a professional video network designed to expand the in-world audience as well as deliver virtual entertainment to the real-world”.
I asked Gary to explain the Second Life phenomenon to me – what people currently see in it, where it’s going in the short term, long term, and the role of SLCN.
Read Wiz’s Smart Company blog.
Anyone pick the opening sound bite??
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Cam’s World 30 May, 2007
Posted on 30. May, 2007 by Cameron Reilly in Cam's World
80% of Podcast Listeners Seek Out Products They Hear About (from SearchEngineWatch)
As reported in the Guardian, a survey of over 300 U.K. podcast users done by Chrysalis Radio’s download division found that 80% of those surveyed indicated that they would be more likely to seek out products and services after hearing about them.
Before rushing out to promote products via podcasts, it should be noted that the most popular subjects for audio downloads are books and films (not search engine marketing, surprise), and 55% of listeners seek out podcasts on entertainment topics. Electronic goods and gadgets are good targets, for 49% of listeners downloaded podcasts about gadgets and electronic goods.
The survey also found that podcasts have an underexploited social component inasmuch as 90% of those surveyed said they would consider forwarding audio shows to friends. Podcasters not already doing so should consider adding social bookmarking to their show’s landing pages.
Confirmed by the survey is that podcasts are in a time-shifting medium. 75% of listeners listen at their convenience not during live show times and a similar number listen while away from home. While listening on an MP3 player or mobile phone (50%), podcast fans are engaged in exercise (10%), traveling on public transportation (20%) or doing housework (12%). Podcast listeners are dedicated listeners with 25% listening for up to two hours a day, but they are time-challenged, and a third of the time do not listen to their entire downloads. This suggests that if you want to make a point in your podcast, make it early since you may not get a chance to be heard if you wait until the end.
Jon-Michail on “Grounded Positivity” and fear of failure
Posted on 30. May, 2007 by Cameron Reilly in TPN
Got a new episode of “The Image Maker” up tonight. I think there’s some good stuff in there. Check it out here.
TPN listed in the Top 60 Aussie Web2.0 Apps
Posted on 29. May, 2007 by Cameron Reilly in TPN
Ross Dawson of Future Exploration Network has compiled a list of Aussie Web2.0 startups for ReadWriteWeb. He was nice enough to include TPN in the top five with Omnidrive, Atlassian, Gnoos and Minti. I’m still not exactly sure that TPN is a Web2.0 company and I’m not sure Atlassian (enterprise wiki software) is either… or Omnidrive (online file storage) for that matter (although Ross says it is becoming “a highly diverse, deeply integrated online utility”, whatever that means). Anyway… it’s all good exposure. RWW has a pretty huge readership. Thanks Ross. When are you going to invite me to speak at one of your events? I see you’ve got my ungrateful protégé speaking. Bah.
And thanks Richard McManus. I feel bad for taking your money at liar dice at the TechCrunch ranch now.
And if you believe that…. I’ve got a Web2.0 Bridge to sell ya.