One of their articles was on “Conflicted Consumers”, people who are buying a product/service but can’t wait to dump them as soon as a more ethical alternative comes along.

Kind of how I see TPN versus the traditional radio networks.

By the way, I mentioned you to a journalist this morning who I was trying to talk into writing a cover story on me. I said “Josh Gliddon did one for the Bulletin and then he got snapped up by the AFR!”

Their response was “Wow, what a backward step.”

Which blew my pitch. Thanks very much.

Next time you write a story on me, can you jump UP and not DOWN? For my sake?

Or maybe it does.

In anycase, it would be more appropriate to compare the TrueLocal / googlemaps mashup with the yellowpages / whereis stuff. And Alexa can’t do it. I suspect, however, that if you were able to run that comparison you’d find that Yellowpages is dominant and maps.google.com.au + truelocal is a minnow.

won’t always be that way, but at the moment searching for a plumber in petersham is much easier in the yellowpages or in truelocal than it is simply typing plumber petersham into the Hive Mind.

Where this will eventually become powerful is when the mashups link with content and recommendations in a mobile format. And that will happen sooner rather than later. And when it does, sensis will lose some of its marketshare. As one person I spoke to this morning said “there’s an awful lot of market to share out there”.